Respect the confidentiality of information when transparency is not appropriate.

• Never divulge confidential or private information without consent of the parties concerned, unless the disclosure is required by law or necessitated by public health and safety.
• Make the limits of confidentiality clear to clients and participants.

Avoid conflicts of interest.

• As may be reasonable under the circumstances, inform the client at the earliest opportunity when serving similar organizations.
• Never use inside or non-public information about a client for my own financial or other advantage without the client's consent.